At Bettynow, we believe that what you wear is an extension of who you are. We don’t just sell clothes; we provide the "daily armor" that helps you navigate your day with confidence, warmth, and effortless style.

Founded by Varughese Tijo, our brand was born out of a simple yet powerful vision: to create high-quality, comfortable apparel that people actually look forward to putting on every morning.

THE STORY BEHIND THE BRAND

The journey of Bettynow began with a search for the perfect hoodie—something that felt premium, fit perfectly, and could withstand the test of time. Our founder, Varughese Tijo, noticed a gap in the market between overpriced luxury labels and "fast fashion" that falls apart after two washes.

With a background rooted in a passion for quality craftsmanship and a commitment to customer satisfaction, Varughese set out to build a brand that stands for something better. Bettynow is the result of that mission. Based in the heart of Southampton, Pennsylvania, we are a small but dedicated team working tirelessly to bring you the very best in hoodies, t-shirts, and hats.

OUR PRODUCT PHILOSOPHY: QUALITY YOU CAN FEEL

We specialize in the essentials. Why? Because the basics are the hardest to get right.

• • Our Hoodies: Designed for ultimate coziness without the bulk. We focus on heavy-duty stitching and soft, breathable cotton blends that keep you warm during chilly Pennsylvania winters (and everywhere else).
• • Our T-Shirts: The foundation of any wardrobe. We prioritize "soft-touch" fabrics that maintain their shape and color, wash after wash.
• • Our Hats: The finishing touch. Whether you’re shielding from the sun or adding an edge to your outfit, our hats are built for durability and a perfect fit.

Every item in our store is carefully vetted. If we wouldn't wear it ourselves, we won't sell it to you. It's that simple.

OUR CORE VALUES

WHY CHOOSE BETTYNOW?

• Owner Accountability: With Varughese Tijo at the helm, there is a direct line of accountability. We take pride in our reputation.
• Secure Shopping: We use industry-leading encryption to keep your data safe.
• Fast & Reliable Shipping: Operating out of the U.S. allows us to manage our logistics with precision, ensuring your gear gets to you when we say it will.

OUR COMMITMENT TO YOU

As we continue to grow, our promise remains the same: Quality apparel, honest pricing, and a personal touch. We are constantly listening to your feedback to improve our designs and expand our collections.

Thank you for being part of our story. Whether you’re here for a new favorite gym shirt, a cozy hoodie for the weekend, or a sharp new hat, we’re honored to have you here.

GET IN TOUCH

We love hearing from our community! Whether you have a question about sizing, want to track an order, or just want to say hello, don't hesitate to reach out.

Bettynow – Elevate Your Essentials.