1. INFORMATION WE COLLECT

We collect information to provide better services to all our users. The types of information we collect include:

• Personal Information: When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this as “Order Information.”
• Non-Personal Information: When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products (such as hoodies, t-shirts, and hats) that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this as “Device Information.”

2. HOW WE USE YOUR INFORMATION

We use the information we collect in the following ways:

• Order Fulfillment: To fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
• Communication: To communicate with you regarding your orders, account, or inquiries.
• Risk Management: To screen our orders for potential risk or fraud.
• Improvement & Optimization: To improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
• Security: To protect our website and your data from unauthorized access or cyber threats.

3. PAYMENT POLICY & SECURITY

Your security is our top priority.

• Secure Processing: All payments are processed through secure, third-party payment gateways. Bettynow does not store or have access to your full credit card details or bank information on our servers.
• Encryption: Our checkout process is encrypted using Secure Sockets Layer (SSL) technology to ensure that your sensitive payment information is transmitted safely.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to track activity on our Site and hold certain information.

• Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier.
• Log Files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

5. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• Service Providers: We use service providers to support our operations, such as website hosting, data analysis, and technical infrastructure.
• Compliance with Law: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

6. SHIPPING PARTNERS

To ensure your hoodies, t-shirts, and hats reach you safely, we share your shipping information (Name, Address, Phone Number) with our trusted logistics partners, including but not limited to: USPS (United States Postal Service), UPS (United Parcel Service), FedEx, DHL and other regional couriers.

7. DATA SECURITY MEASURES

We implement a variety of security measures to maintain the safety of your personal information:

• Website Encryption: Our Site uses HTTPS and SSL encryption for all data transmissions.
• Access Control: Access to personal data is strictly limited to authorized employees who need the information to perform a specific job (e.g., billing or customer service).
• Monitoring: We utilize security monitoring systems to detect and prevent unauthorized access or data breaches.

8. YOUR RIGHTS

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: You have the right to request copies of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Object: You have the right to object to our processing of your personal data.

To exercise these rights, please contact us using the information provided below.

9. CHILDREN’S PRIVACY

Bettynow does not knowingly collect any personal identifiable information from children under the age of 16. Our website is intended for a general audience. If a parent or guardian believes that Bettynow has in its database the personal-identifiable information of a child, please contact us immediately and we will use our best efforts to promptly remove such information.

10. THIRD-PARTY LINKS

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. MARKETING AND SERVICE NOTIFICATIONS

If you opt-in, we may send you emails about our store, new products (like seasonal hoodie drops), and other updates. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send. We will still send you service-related announcements (such as order confirmations) that are necessary for the administration and use of your account.

12. CHANGES TO THIS PRIVACY POLICY

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information on our privacy practices.

13. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using the details provided below: